Category: Marketing

Want to Reach the Millennial Workforce? Cause Marketing can help.

Posted by
Marketing Staff

Millennials-at-work_AckermanCo Series

Millennials are set to take over as the largest living generation, surpassing Baby Boomers this year. What does this mean to you? Well, if you own a business and would like to attract and retain young talent, here are a few things you should consider:

  • Millennials will be the majority U.S. workforce by the end of 2015
  • Two-thirds are in management level positions; this is projected to increase by two-thirds in 10 years
  • Millennials are more technologically agile, creative, open to change and adaptable than the previous generation

How can you find and retain millennial talent? One way is through cause marketing. Millennials feel responsible for making a positive impact on the future and are demanding that the companies they work for and patronize support causes as well.

Click here to learn more about how you can reach millennials with cause marketing.