Will Goff

Associate, Brokerage

Will specializes in analyzing, underwriting and selling land for development as a member of the Ackerman/Pioneer Land Advisory Group. His primary focus is selling land for residential development.

He maximizes the value of clients’ real estate assets by creating a competitive process for prospective buyers, and through extensive research and an in-depth understanding of current supply and demand factors. Since 2012, the team has sold more than 7,000 residential lots and more than 12,000 acres across the Southeast valued in excess of $200 million. The Land Group currently has exclusive control of $100 million in land and building lots throughout Georgia and Florida.

The Land Group is ideally suited to help clients maximize the value of their land. Whether it be a redevelopment site for a high-rise condo building on Biscayne Bay in Miami, a 100-acre pasture slated for residential development, an apartment site or a large timber tract, the Land Group achieves optimal results for clients.

Will and the Land team have sold land for virtually every use, including office, hotel, industrial and multifamily. They also offer expertise in joint ventures, build-to-suits, ground leases, land bankruptcies, estate planning, and 1031 and 1033 tax deferred exchanges.

An Atlanta native, Will attended Woodward Academy and holds a BBA from the University of Mississippi.